Naturally, Brar began disputing his bill with Facebook. He wanted his clicks audited by a third party, to see how many were genuine. Then he discovered that Facebook's terms of service forbid third-party verification of its clicks.
Anyone agrees to that?
No audits? No third-party verification? No recourse?
You're kidding, right?
Sure, there will be discrepancies. Some people will click the ad and then close the browser before your site gets the request. That can happen, either due to some sort of network problem or simply because the user clicked by mistake.
But at this alleged level?
At one point, data from Facebook indicated his ads had delivered 606,000 clicks, but the site itself registered only 160,000 incoming clicks from Facebook, according to data supplied by Brar.
Keep fawning over this company and its CEO folks.
Sure, this is one disgruntled advertiser, albeit one that allegedly was billed over a half-million bucks for what he believes was effectively nothing.