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2013-12-06 11:28 by Karl Denninger
in 2ndAmendment , 310 references Ignore this thread
How To Score An Advertising Coup (For Free)

I've been sent about a dozen emails in the last couple of days telling me that I should call for a boycott of the NFL because it refused to run an ad from Daniel Defense, a firearms manufacturer.

I think you should watch the ad at the linked article -- it's good, and there are no guns displayed.  Anywhere.  It simply makes the point that we, the people, have primary responsibility for the defense of our families, and that responsibility is certainly something that we should (and many do) take very seriously.

I also don't doubt for a second that the NFL refused the ad.  After all, they're the most-rank of hypocrites, celebrating men bashing each other's brains out on the gridiron (a grand American tradition) while at the same time demanding that women carry transparent purses and otherwise insulting their fans.  I haven't set foot at an NFL game for decades for exactly this sort of reason -- not only are the tickets grossly overpriced and the stadiums gross rapes of the taxpayer but I refuse to be insulted by people who then ask me to spend my hard-earned money with them.

That people put up with that crap says everything I need to know about idiocracy among Americans -- there should not be one person in any NFL stadium -- ever.

That our nation is stupid enough to pay really good money (and lots of it) only to be abused by the people taking the funds is an outrage.  We do the same thing in airports, by the way, and it's equally stupid there.  I fly when I must, but I sure don't do it if I have other rational alternatives -- and I usually do.  Indeed, I've put something close to 6,000 miles on my car in the last 45 days precisely because I took three 14-hour each-way trips (and they were round trips) in my vehicle because I refuse to spend my hard-earned money with people that flip me off if I have a rational alternative.

But heh, if you're a fucking idiot it's not my place to stop you from being stupid beyond words.  You're entitled to be stupid, and to reap the rewards.

But it is for this reason that I bring up this alleged commercial.

You see, Daniel Defense is a little company.  How little?  Not much larger than MCSNet was in its hayday -- best estimates are that it has about $12 million in annual revenue.

So with a 30-second Superbowl commercial costing about $4 million, exactly how was this company going to pay for it?

That's easy -- they weren't because they couldn't.  They most-certainly weren't going to put ~30% of their annual revenues into one 30 second commercial.

No way, no how.

But by "submitting" the ad (if they did) and getting it "denied" (if they did) they got for free what they couldn't afford to pay for -- an association with the NFL and professional football.

Well-played Mr. Daniel.  If I need firearms or parts that you produce in the future, I will definitely consider your firm's products.  I've heard they're very high-quality, you make 'em in the good old USA (in Georgia) and from what I can see your prices are reasonable as well.

But as for boycotting the NFL?  For what?  Being dumb enough to fall for Mr. Daniel's foil and give him millions worth of advertising for free?  That's good for a chuckle, not a boycott.

What I will do is look askance at all the people who took this "story" at face value and called for said boycott -- because they have shown that they lack the basic level of discernment necessary to intelligently process common daily events.