In short, go for the balls on the marketing.
I mean it.
Here's are a few examples that are true and fair -- and clearly point out why the BB10 devices are superior for both business and consumer users by showing people why they win in everyday situations. Situations that I've all experienced in the last couple of months and all of which really matter to real people, not just techno-geeks (like me.)
Put me in charge of marketing for BlackBerry for three months and tell me I can kick the competition in the nuts with impunity, provided I clearly am fair (that is, I don't fake anything) and I'll trash both Android and the iPhone sales while sending BlackBerry's sales soaring. I'll run a series of 30 and 60-second spots similar to the above that will trash the competition on these points and more. When I'm done nobody will want an iPhone or Android anything.
BlackBerry has the superior devices and operating system but nobody knows why they win for everyday uses, both consumer and business.
Stop pussyfooting around and kick the competition's balls all the way up to their throat.
Where We Are, Where We're Heading (2013) - The annual 2013 Ticker
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