Market Ticker Forums
Detailed market commentary at The Market Ticker and Ticker Classics (The Year 2012 In Review)
Donations accepted; we offer GOLD ACCESS for enhanced privileges. T-Shirts, caps, coffee mugs? Click here.
BlogTalkRadio - Mondays at 3:30 Central - Yes, TickerGuy has a radio show (kinda)
Rss Icon RSS available You are not signed on; if you are a visitor please register for a free account!
Sponsored Advertising
To remove advertising from your display upgrade to Gold Donor status
MarketTicker Forums Single Post Display (Show in context)
User: Not logged on
Top Login Control Panel FAQ Register Logout
User Info RIMM Acts Right Now Or It's Over; entered at 2012-05-02 11:51:55
Irritatedcitizen
Posts: 72
Registered: 2011-05-20
I'll completely agree that physical >> soft keyboard for raw, accurate data entry. Soft keyboards only work because of very aggressive suggest/spellcheck features, which are fairly often wrong. Subtle changes can alter an entire message's meaning, which is obviously not acceptable in a business environment, RIMM's traditional bastion.

However.

The consumer has spoken, and they want pretty hardware with no pesky buttons getting in the way of their slatelike screens. We can argue about what they SHOULD want all we like, but it's pretty objectively clear that this is what actually moves units at present. Motorola tried the slider for a while with the Droids, and eventually dropped it on the cutting edge (Droid X, Droid Maxx). The Admiral has a keyboard, but it's not a top tier device. I'm not aware of any flagship units that have physical keyboards at present.

Given this, is it really a bad thing for RIMM to court both consumer and enterprise? Like it or not, the consumer side is where most of the market is right now. If I were leading the company, I would probably have a slate and a traditional handset in development - possibly/probably also a slider. It is unfortunate they didn't have more than one version of the alpha hardware, though.

Just my 2 cents.

Last modified: 2012-05-02 11:56:21 by irritatedcitizen

2012-05-02 11:51:55