You Didn't Believe The Web Pricing, Did You?
The Market Ticker ® - Commentary on The Capital Markets
Posted 2012-12-24 09:19
by Karl Denninger
in Consumer
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You Didn't Believe The Web Pricing, Did You?
 

I have to wonder why an article like this is even in the WSJ:

A Wall Street Journal investigation found that the Staples Inc. website displays different prices to people after estimating their locations. More than that, Staples appeared to consider the person's distance from a rival brick-and-mortar store, either OfficeMax Inc. or Office Depot Inc. If rival stores were within 20 miles or so, Staples.com usually showed a discounted price.

"How can they get away with that?" said Ms. Frizzell, who works in Bergheim, Texas.

Huh?  How can they get away with that?

They "get away with it" because you're an idiot.

You believe that when you go "online" you will get a "better" price.  You're a sheep.  You believe in the screaming signs in the window that say "40% OFF!" means you're actually getting a good deal rather than considering that it's quite possible the merchant doubled the price before taking the discount!

Airlines have done what they call "yield management" since, well, forever.  The guy in the next seat may have paid half -- or double -- what you did, depending on how or when he bought his ticket.

Perishable things (like airline seats) that have a value of zero if unsold beyond a certain time (when the plane leaves) are most-subject to this sort of pricing manipulation.  Indeed a savvy traveler (that would be moi among a few others) that understood how markets work used to be able to exploit that plus the fact that paper tickets had cash value to get out of a town when their flight was canceled or you had a sudden change of plans.  That 2 minutes just before the door closes on the plane was a ripe time for a traveler with a ticket that was supposed to be good for the next day, sometimes even on a different carrier, to show up at the gate.  Most of the time, if there were open seats, you'd get on board.

The airlines put a stop to this with "eTickets", which are one of the ways they******you.  By removing their effective value as currency, which paper tickets always had (even if at a heavy discount) this particular bit of hijinx has now ended, and both you and the airlines are poorer for it.  You, when you get caught in an airport.  The airlines, when the door closes and the seat is empty but would have generated some revenue.

People seem to believe that somehow the fact that a computer is involved and you're a "faceless person" behind a computer screen means you'll get a good deal.  That's such crap.  The tracking that is able to be done, even cross-site tracking thanks to advertising networks, means that whatever the merchant thinks he can get away with, he will.  And if he can get you to overpay, he'll do that too.

I love how people think that there's some magic behind the Internet.  The fact of the matter is that once you add in shipping there's a problem to overcome; it's much more expensive on a "per-unit" basis to ship one stapler than a whole case of them.  Guess who pays for this when you buy one through the Internet?  You do!  Now sure, you evade a trip in the car, and if the only reason for the trip was that stapler, it may be cheaper to use the Internet than the car, but if you had a bunch of things to buy it's not quite so simple.

There is no unbiased, impersonal Internet folks.

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User Info You Didn't Believe The Web Pricing, Did You? in forum [Market-Ticker]
Ajamesshaw
Posts: 20
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The only thing keeping the internet honest is near-zero margin retailer Amazon. When that model quits working, we are all in trouble.
Ntb
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Yep. We (as in my team back in my former life) implemented differential pricing based on source of business back in 2003. If you came via a price comparison site you got a better deal than if you came straight to our site. We also had sub-brands with different prices. Before I quit I was looking at the stats to see if there was a case for (customer) platform based pricing.

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Medicdan
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How can they get away with it??? What law are the breaking?

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Genesis
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Depends.

In general, none. But there are exceptions.

Robinson-Patman governs discriminatory pricing of "like kind and quality" among commodities. (And this is not "commodities" like wheat, corn, etc; it's any good that is considered a commodity good.)

In the general sense what they're doing is NOT against the law. That's why I commented on it -- that people are "surprised" when they put up with things like 10,000% differentials in medical pricing was the real stunner.

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Reluctantdebtor
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ohio
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This is why private discount message boards offer "mini proxies" in each state or relevant region, to get the best price from stores in such online option situations.
Medicdan
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Agreed Gen

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Sdbn
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You've a sheep = You're a sheep
Harry12
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Ocala, Florida
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Let's not be too hard on him Gen. After all, he IS a journalist.
(He/She)

Randy123
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What douche shops at Staples online?

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Crzymorse
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That's what passes for journalism now. It is a holiday, maybe he is a backup reporter.
Attilahooper
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The wife was wanting an upgrade to our idiot box (TV). Been hanging onto a 30" CRT for way too long and HD programming is pretty nice to watch. Besides, a flat LCD hung on the wall is better use of space than the mongo TV on the dresser.

Anyway, I was cruising Walmart a week before black friday. Saw the Sceptre 40" LCD at $299. Adding tax to it I kinda hesitated. Not highly motivated to blow c-notes on an idiot box. All along I had to accept cookies and java script on the walmart site, so they knew what I was shopping for.

After looking at what was available locally and on newegg I came back to walmart online for that cheap **** Sceptre the next day. Oddly the price dropped from $299 to $250 ???? I pulled the trigger at $250+tax. Cheap enough.

So, it appears that to me that Walmart was dynamically adjusting the online pricing to promote the sale.

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Crzymorse
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Off topic, but here is a link from BLS that caught my eye. If I am reading the chart 1 correctly the US economy hasn't had any new growth in employment outside of the healthcare industry for 10-12 years now. http://www.bls.gov/opub/mlr/2011/04/art2....

Crzymorse
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If that assertion is correct, the annual rate of growth in healthcare would be responsible for the majority of the annual change in CPI as healthcare costs are embedded into every industry and passed onto the consumer.
Chris92346
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Differential pricing in healthcare???? nah no such thing could ever exist could it?


A few years ago I suffered from a skin infection. My mom had a similar situation a few month before. I was prescribed a top shelf brand new antibiotic. Incidentally my mom had gotten the same script. I was a cash patient and my mom has insurance. I payed SEVERAL times more than she did for the same scrip through her insurance.
Movedtonz
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Isn't this phenomenon of interactive pricing simply capitalism in action? That is, pushing demand (via cost) to meet supply?

The objective of a retailer is to maximize net income, and price management is one of the tools in the box to do this.

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Genesis
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Well, yes.

The thing is, sometimes it works to their advantage and sometimes it does not.

There are a lot of deals that I think are worth it for, say, $50. At $100 I'm not a buyer. The seller is free to price as he wishes, and I'm free to say "yes" or "no."

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Mannfm11
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It isn't just the computer. There have been 3 main grocers here for several years, Kroger, Albertsons and Tom Thumb, which is owned by Safeway. Albertsons had problems so they closed all but a few stores. The closed stores are now being occupied by Wal-Mart. From what limited shopping I have done at the Wal-Mart store down the street that I only used because it is a block from the house, Kroger kills them in price. How many people are going to Wal-Mart grocery stores merely because they have been brainwashed to think prices are lower?

I have done enough looking on the net to realize it isn't always the best deal. Having rent houses, I often have to buy stoves and water heaters. I have yet to find one on the net as cheap as one of the nearby stores, including the webpages of the stores nearby.

Markets are different and people need to realize that. Think how the typical Japanese used to feel when the goods he produced were sold in Japan at twice the price we paid in the US? Gasoline here is in the $2.90 range. Think the outfit in California is going to match the price in Dallas?

Come to think of it, the closest Staples store here is shutting down. Maybe they will have good prices online, due to the closeness of the Office Depot.

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Bertdilbert
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Hell, If I go to a supermarket with my "membership card" I typically save $15 on a $50 purchase. As the clerk hands me my change he announces how much I "saved" for spending money in the store. All the supermarkets have membership cards and without the cards, lower prices would be factored into your daily purchase as all stores must be competitive with each other. Stores are all going to price their stuff depending on how they are going to make the most money and what competing forces are. It is up to the consumer to figure it out and always has been.

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Nickdanger
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Our grocery stores here aren't in real competition because they don't have to be. Due to our archaic liquor laws that don't allow wine and high-octane beer to be sold in the grocery stores, ones like Kroger just don't build here, so that helps keep the market uncompetitive. So far, the liquor lobby (and I suspect the grocery lobby) have been successful in keeping it this way.

Albertson's and Homeland are gone (they were super high priced anyway), so we are basically left with WalMart, Food Pyramid and a locallly owned chain (Reasor's). Although the prices at Reasor's are somewhat higher than WalMart, I shop there as much as I can, preferring to spend my $$ at a local business.

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Ampsucker
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our higher priced city taxes incent us to shop nationally instead of locally. douchbags in city hall haven't figure out yet their tax base is dwindling because they are driving customers out of the city limits.

with anything over $25 = free shipping, it's a no brainer to save 3.5% on tax plus gasoline and maintenance expenses and just sit home and wait for the brown or white truck to show up.
Degaston
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Before the airplane door closes if there are any empty seats then the lead flight attendant is supposed to check with the gate agent for authorization to close the door after the gate agent has already closed the flight to more passengers. I've gotten on a few flights where the door had already closed but because the flight still had some empty seats they opened it up and let me get on. The primary tool that airlines use to fill up seats at the last second is to use the flight's STANDBY queue. And they are getting more sophisticated at proactively cancelling flights when they can move passengers between flights and minimize disruption costs.

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Rentier
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So if you live a affluent part of town and shop on an Apple device you are really getting the shaft on prices online...lol

Cobra2411
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Philly P.a.
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Quote:
That 2 minutes just before the door closes on the plane was a ripe time for a traveler with a ticket that was supposed to be good for the next day, sometimes even on a different carrier, to show up at the gate.
Best one I ever did was fly on a ticket 3 weeks before it was 'good'....

Can I help it if they only checked the dates on the boarding pass and not the attached ticket? smiley

My father lived on the road and knew EVERY trick there was. He used to rewrite tickets on the plane for his next leg... smiley

Ahh... The good old days of flying when the only time you got your balls groped was when you flirted too much with the stewardess... smiley

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Vernonb
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State College, PA
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Quote:
Isn't this phenomenon of interactive pricing simply capitalism in action? That is, pushing demand (via cost) to meet supply?


heh. heh.... Capitalism is a two sided deal. What we have here is unmitigated greed and general******of the over-trusting (aka stupid)or of those unable to make such determinations.

If they are adjusting the price on the fly by somehow scouring your computer information then it appears to me that an application designed to scour the web to front load these invasive programs with other people's pricing is in order. On top of that create a dummy site with the purpose of providing a low-ball price.

There is nothing more I love than screwing with mindless and especially invasive algorithms.



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"The welfare of the people in particular has always been the alibi of tyrants, and it provides the further advantage of giving the servants of tyranny a good conscience.”
-Alber Camus (1913-1960)

Reason: grammar
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