Oh Look, The Excuses Begin!
The Market Ticker ® - Commentary on The Capital Markets
Posted 2012-11-25 11:52
by Karl Denninger
in Consumer
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Oh Look, The Excuses Begin!
 

I have to chuckle on this one....

Thanksgiving Day openings and midnight deals at retailers from Target Corp. (TGT) to Wal-Mart Stores Inc. (WMT) drew U.S. shoppers out earlier than ever, trimming spending on Black Friday.

Sales on the day after the Thanksgiving holiday in the U.S. fell 1.8 percent from last year to $11.2 billion, according to a report yesterday from ShopperTrak, a Chicago-based researcher. That compares with a 6.6 percent gain in Black Friday sales in 2011. Foot traffic this year rose 3.5 percent to 307.7 million store visits, ShopperTrak said.

Oh nonsense.

Foot traffic was up 3.5% but it didn't convert into sales.

That's the reality. 

(Incidentally, ShopperTrack is notorious for being far too generous with their "reports" and "estimates.")

The local shopping areas near me were mobbed with people (I was out and about Friday), but damn few of them had bags. Ditto for yesterday when there were again mobs of people but darn few bags in evidence.  The local Best Buy had pallets full of discounted TVs right near the door that I presume they tried to sell on Black Friday and failed.

As I have repeatedly commented in this regard over the years only bags count; feet do not.

Beware the crooners on this holiday season too -- there's an extra weekend compared to last year in the mix this time around, which means that there is no clean comparison available.  That extra Saturday, in particular, counts when it comes to stores as people are generally off work on the weekend.

I think we're in for a muddling if not bad holiday sales season, but we shall see when the actual results show up in January in the form of quarterly earnings reports.

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User Info Oh Look, The Excuses Begin! in forum [Market-Ticker]
Oldno7
Posts: 2141
Incept: 2008-11-14
Gold
RECALL STATE USA
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And there is always the East coast Huricane to fall back on!

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IT'S THE SPENDING STUPID The US must become less a government of men, and more a government of LAW.
When people lose everything and have nothing left to lose they lose it -Gerald Celente
Smacktle
Posts: 1362
Incept: 2009-01-20
Green
Texas
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Instead of Cyber Monday, they are now talking about making it Cyber Week! People get paid on Friday ya know.

BWAHAHAHAHAHAHAHAHA!!!

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The faults of the burglar are the qualities of the financier.
- George Bernard Shaw
Magus
Posts: 1979
Incept: 2008-05-04
Gold
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I believe now q4 sales will be very bad...I was bullish to neutral not all that long ago.

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"There is no means of avoiding the final collapse of a boom brought about by credit expansion. The alternative is only whether the crisis should come sooner as a result of a voluntary abandonment of further credit expansion, or later as a final and total catastrophe of the currency system involved."

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Reluctantdebtor
Posts: 131
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ohio
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Family and I agreed 10 years ago (at my dead-broke insistence) to a strict NO GIFT EXCHANGES policy, no exceptions. It's made the holiday a joy. If everyone had done that, the "economy" as such would appear to be far worse than it does now.
Lenovot60
Posts: 1659
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Gold
Southern Cal.
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Have a friend that works in Staples (management), they had more sales rep than customers at black Friday. Most of their stores missed sales...

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'Unwinding stimulus policies would be like putting toothpaste back into the tube' - Alexei Kudrin, Russia's finance minister
Noodleman
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We've been kicking around holiday retail sales figures for the last 5 years. Regardless of where they fall - the ponzi remains intact. These flim-flam artists have 1001 tricks in their bag. The big question is how long can they continue juggling 6 plates at once? How long can they prolong the ponzi? I contend we're in the for long haul now. They hold all the cards.

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"Ammunition beats persuasion when you are looking for freedom." Will Rogers, 4 Nov 1879 - 15 Aug 1935

Randy123
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Earth
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Incomes are in the tank. Can't get sales from broke.

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China is the Enemy. Wake Up.

New Normal. Same As The Old Awful.
Landshark
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The Wild West
Online
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It's Bush's fault.

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Medicdan
Posts: 8028
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Green
Scottsdale, AZ
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The truth lies somewhere inside the Visa, MC, Amex, and Discover buildings.

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Arizona & desert gardening
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Azusgm
Posts: 2423
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Green
East Texas
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My family members have been getting cheap cards with one-ounce silver bullion rounds from me for the last few Christmases. As long as those coins are minted in Idaho and not China, the family can probably expect the same.
Azusgm
Posts: 2423
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Green
East Texas
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Quote:
The truth lies somewhere inside the Visa, MC, Amex, and Discover buildings.


It certainly no longer lies inside CIT.
Rotorblade
Posts: 17
Incept: 2011-01-27

North GA
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I was out friday afternoon and into the evening doing some errands and some shooting at a indoor firing range that happens to be in a big shopping area.

IE near a mall and other strip malls with other little businesses and restaurants and such. Every year this area has always been hell trying to get around with a big increase in traffic starting on black friday and black friday weekend and lasting till the last weekend before christmas.

Lots of stuff within a roughly 1 square mile area with a major 6 lane road running down the middle of it and I-75 dividing that. Everything from a mall full of the mall stores (Belk, JCPenny, Bath and Body Works, etc.)
Strip malls with a Best Buy, Super Target, REI, Dicks sporting goods, A really big Hobbytown USA, Walmart, ect.
Then stand alone businesses, Subaru, Chevrolet, Toyota, Ect. Dealerships, BIG rooms to go store, Havertys, Ect.
Lots of Restaurants Red Lobster, Bahama Breeze, Chili's, TGIFridays, 2 Star bucks, and then cheaper places Steak n Shake, Mcdonalds, Chickfila, Ect.
And I saw lots of new places getting ready for opening. Sandwich shops and restaurants that were brand new with lights on but closed with now hiring signs out front.
You name it this place has it Lots of Variety something for everyone, and if it doesn't then your having to head to the Atlanta Malls or into the Gwinnett County area anyway.

It was OFF a lot.
It was off so much with so little traffic that I drove around and looked in the parking lots of the strips the malls and other places where I knew there would be lots of business if not lots of foot traffic. Normally it would take you 20 minutes to get from one end to the other of this roughly 1 mile long section with a dozen red lights this time of year, with lots of traffic. I did it in 10 with most lights catching me at red, it was not busy but not light. Most parking lots were either nearly empty to maybe half full. The Marietta Fish Markets parking lot wasn't even half full weird for a saturday night this time of year.

I'm telling you it was strange. Weird feeling almost like something was going on but I didn't know what, or the coming of a storm. 2 years ago we went to this area on the saturday after black friday. It was a mess and traffic hell.


I started a new job 2 weeks ago. Good job decent pay and insurance with benefits. They seem to be clueless about Obutthole care. They are saying overtime come January with the new contracts and orders they have coming in.

The rest of this year will be interesting to say the least.
Alphaomega
Posts: 33
Incept: 2009-12-05

Bakersfield
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Rotorblade, I had an experience similar to yours. I was at a Petco by a Walmart around 7:30 am Friday morning. Normally, traffic around that particular Walmart is a bit sketchy, due to the layout of the parking lot. Not only was there no traffic at the Walmart, the parking lot was relatively empty for that Walmart.

Also, my wife was out shopping on Friday and she was stunned at the lack of lines. She said it was the first time she'd ever encountered that on the Friday after Thanksgiving.
Noodleman
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I really don't understand why people would go to the mall unless they had money to spend? Help me out here. I guess I'm projecting from my own viewpoint of the world. It would seem to be a frustrating experience for people without money to walk around the stores and observe all the nice store displays and enticing items without the means to make a purchase. It seems more likely to me that those without money would stay home to avoid the frustration of not having buying power. I went to the mall this weekend to get a small item from RadioShack. When I go to the mall it's always for a specific purpose with a specific purchase in mind. The mall was packed with people. It took me 10 minutes to find a damn parking spot. Quite a difference from, let's say, 4 years ago.

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"Ammunition beats persuasion when you are looking for freedom." Will Rogers, 4 Nov 1879 - 15 Aug 1935

Susanjbear
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Salt Lake City, Utah
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Black Friday online sales seem to be doing well.

http://www.reuters.com/article/2012/11/2....

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Susan
Djsnola
Posts: 198
Incept: 2009-03-16

New Orleans
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I had a similar experience in Chicago this weekend. Two things may be at play here in addition to the economy. I think people are starting to look online a lot especially for when they actually make the purchase. Also, I think the retailers may be shooting themselves in the foot with the opening on Thursday and then Cyber Monday. So many days to get deals that many people are either confused or dont see the need to go out in the madness to purchase something. Either way my own view from downtown Chicago was that it was just a busy Friday. Strange!
Cobra2411
Posts: 10349
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Philly P.a.
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Sandy. Poor sales 'cause of Sandy... Bad employment because of Sandy... Obama got re-elected because of Sandy... It's all Sandy's fault.

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To err is human. To really **** things up takes government.
Aztrader
Posts: 6650
Incept: 2007-09-10
Green
Scottsdale, AZ
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We sent out a coupon code for discounts on our site and have seen very little business. Everyone wants the product for free and free shipping on top of it. We only offer shipping on orders of $100 or more because of the tight margins. Most buyers have no clue about what kind of margins the retailers are making on most of this stuff. This is why Amazon will flounder for awhile before their business model starts eating itself.

I think the stupids blew their wad buying crap they really didn't need on Black Friday and we will be seeing lots of returns in the next week or so. They will wake up and realize they couldn't afford all the crap they bought and will be returning it. Most of the stores that sold doorbusters, made no money on the items sold. They were strictly loss leaders to get the fools into the store. Unfortunately, the fools were buying only those products, leaving the profitable merchandise on the shelves. People are being brainwashed into buying the dirt cheap sales and ignoring everything else. This too will end in a retail disaster.....
Pay_lay_ale
Posts: 260
Incept: 2010-09-16

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It's even worse than the -1.8% because it doesn't take into account inflation which is around 10% right now.

"Family and I agreed 10 years ago (at my dead-broke insistence) to a strict NO GIFT EXCHANGES policy, no exceptions. It's made the holiday a joy. If everyone had done that, the "economy" as such would appear to be far worse than it does now."

I agree with that, with the possible exception of home-prepared foods and/or wild game, arts/crafts made at home, and the giving of your time/talents.
Peterm99
Posts: 4993
Incept: 2009-03-21
Gold
SoCal
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Aztrader wrote..
. . . loss leaders to get the fools into the store. Unfortunately, the fools were buying only those products, leaving the profitable merchandise on the shelves. . . . This too will end in a retail disaster.....
One would think so, but the "loss leader" paradigm has been in use for many decades. I don't believe it would have lasted this long if it weren't effective in a big picture sense.

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Pay_lay_ale
Posts: 260
Incept: 2010-09-16

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"And I saw lots of new places getting ready for opening. Sandwich shops and restaurants that were brand new with lights on but closed with now hiring signs out front.
You name it this place has it Lots of Variety something for everyone, and if it doesn't then your having to head to the Atlanta Malls or into the Gwinnett County area anyway.

It was OFF a lot.
It was off so much with so little traffic that I drove around and looked in the parking lots of the strips the malls and other places where I knew there would be lots of business if not lots of foot traffic. Normally it would take you 20 minutes to get from one end to the other of this roughly 1 mile long section with a dozen red lights this time of year, with lots of traffic. I did it in 10 with most lights catching me at red, it was not busy but not light. Most parking lots were either nearly empty to maybe half full. The Marietta Fish Markets parking lot wasn't even half full weird for a saturday night this time of year.

I'm telling you it was strange. Weird feeling almost like something was going on but I didn't know what, or the coming of a storm."

I spent some time in Gwinnett County last year for work and was struck at the amount of retail and office space that was vacant. It looked like a neutron bomb had gone off or something out of some apocalyptic movie where almost everyone died of a virus or something.

I live in Alaska, one of only two states that has had any net job creation in the last 5 years. It really took me aback and made me realize that despite the -40*F temperatures and stupid insane energy costs, I'm pretty fortunate to be doing well.
Ckaminski
Posts: 1586
Incept: 2011-04-08
Green
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Noodleman - malls are weird, because not only are they shoppign centers, but for a large # of people they're also socialization centers (teens and young adults). Beware using a mall to judge your numbers. I like Karl's "bags" # a lot more.

Also, wrt Staples - they were the one big box store (in Mass area) that wasn't going full-blitz with teh BF sales and deals and advertising. I'm wondering if they know something no-one else does, since they're more in tune with business buying?

Peterm: be careful also with adhering to loss-leader - it may have worked in decades past, but we're in the midst of a defacto Depression - I'm not sure it's as universally valid as people think it is. The dotBomb era taught me a lot about "making it up on volume."

Fisticuffs
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Incept: 2007-07-28

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Online-only shopper. Jos A. Bank signature navy pinstripe suit for $179. Jos A. Bank Joseph 3-piece gray with white bead stripe suit for $298. Cole Haan shoes from Banks marked down from $168 to $109 to $82 (on sale at other stores like Macy's for $109).

Nice.

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B(ern)ank(e)
Justme2c
Posts: 26
Incept: 2011-09-29

NYC
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I went to Staples on Friday to get software that I needed. I'd estimate there were 4 or 5 staff for every customer, the place was EMPTY.

I bought exactly one item, and only got that because it was 30% off with a "free upgrade" to the next version.
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