Is Google's AdSense Doomed?
The Market Ticker ® - Commentary on The Capital Markets
Posted 2012-02-20 20:34
by Karl Denninger
in Technology
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Is Google's AdSense Doomed?
 

Google may have stepped in a bear trap this time.

Friday The Wall Street Journal claimed that Google had apparently figured out how to bypass Safari's security settings (the default browser on Macs) and had been tracking people without their consent.

Today, Microsoft accused Google of doing the same thing.

But Microsoft did much more than just make the accusation (which is likely to draw attention from The Hill, given that they are under fire from the FTC on privacy issues already.)

Microsoft published a "Tracking Protection List" that blocks all Google embeds.

Literally all of them.

Including all their ads on every web site you visit.

If this takes hold among Internet Explorer users then Google's "value" in the form of embedded advertising (Adsense) is a literal zero among IE users, and that's still, today, the most-popular among PC users.

It appears Google's "do no evil" pledge was something they honored more in the breach than the observance, and this time they are butting heads with someone who can do something about it.  One click at the above link from Microsoft and you will never see a Google-served ad on your computer again.

Microsoft appears to have gone just a bit further than most people might want, in that they also killed Youtube embeds in the process, but that's easily fixed if you care.

Whether users will en-masse embrace that Microsoft-published blacklist is an open question, but for Google's sake they better not, or AdSense has a major problem starting right about now.

Discussion below (registration required to post)
 

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Drench
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Cool, it works instantly.
Throxxofvron
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Do I have to be running IE when I click to use the provided TPLs to implement?

Any pointers on how to implement the YouTube work around?

Are there MAC OS versions of the TPLs? smiley


smiley THANK YOU VERY MUCH, KARL ! smiley

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DIONYSUS: " Thou hast no knowledge of the life thou art leading; thy very existence is now a mystery to thee. " -from 'The Bacchantes' By Euripides “During times of universal deceit, telling the truth becomes a revolutionary act.” -George Orwell

Lowbeyond
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Do no evil? I laughed when they came out with that.

But I suppose now that means it's OK to ignore your preferences if they can make a buck. Lol

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Maybe it was a birdy bread-bomber from the future?!
Genesis
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Just save the list yourself, remove the youtube line, and load it on your own.

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Genesis
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Incidentally here's how you set up the container for it. Works fine off your local drive - read here.

http://blogs.msdn.com/b/ie/archive/2011/....

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Djloche
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Not that I've ever seen IE users adopt anything 'en mass'... but this is nice for the end user that understands

---

not so coincidentally the news:

"Former Google CEO Eric Schmidt plans to sell up to 2.4 million shares of stock currently worth nearly $1.5 billion."

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"If we wish to be free, we must fight! I repeat it, sir, we must fight! An appeal to arms and to the God of Hosts is all that is left us! Gentlemen may cry, "Peace! Peace!" -- but there is no peace. The war is actually begun! Our brethren are already in the field! Why stand we here idle?"

Genesis
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It's one click DJ. Really.

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Sleepycpa
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Wow. That was quick. I've been a Chrome guy...maybe back to IE.

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I used to believe my sig line.

"Never attribute to malice that which is adequately explained by stupidity."
Eli
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About time, google has it coming.

They just changed their privacy recently, which actually said you have no privacy at all.

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If you want a vision of the future, imagine a boot stamping on a human face - forever.
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Jmanng
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I used gmail and Chrome. I think Google already knows everything about me.
Ciaoboniface
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The site says this only works with IE9. IE9's market share isn't much:

http://thenextweb.com/microsoft/2011/08/....

I'm glad to see MS having a catfight with Google, but I don't see this having much effect on AdSense.
Throxxofvron
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Rich Guys Paid To Observe You For Big .GOV Bucks

( Max talks to Charles Hugh Smith of OfTwoMinds.com about social fractals, tanking energy consumption and a citizenship futures market in the second half of this program...)

http://maxkeiser.com/

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DIONYSUS: " Thou hast no knowledge of the life thou art leading; thy very existence is now a mystery to thee. " -from 'The Bacchantes' By Euripides “During times of universal deceit, telling the truth becomes a revolutionary act.” -George Orwell

Bsfootprint
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Looks like you have similar protection, in FireFox and Chrome with an add-in.

Do Not Track Plus add-in for Firefox:
https://addons.mozilla.org/en-US/firefox....

Here's the Chrome version! smiley
https://chrome.google.com/webstore/detai....

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Rvacha
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Perhaps a stupid question but can AdSense detect it was blocked?

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"I suggest you panic." - Hugh Hendry
Genesis
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No. The call is simply not made out.

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Rjazz117
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Ciaoboniface, that will change.

Support for IE6 is all but dead, and IE7 will be on the chopping block shortly.

With Win8 in development (and already functional, I might add) which carries IE10 (also functional) MS is getting eager to ditch support for old code, as users are demanding their browser perform more and better functions.

Very soon, IE8 will be the dominant browser...then IE9...then IE10...

Google, with this colossal ****up, almost ensures IE's dominance for the next several years.

New users of Google's Chrome browser, wooed away from IE and FF both, are sure to bail in droves now...either back to IE or back to FF.

Oops.

smiley

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“To compel a man to subsidize with his taxes the propagation of ideas which he disbelieves and abhors is sinful and tyrannical.” Thomas Jefferson
Jeffrey_thomason
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IE won't dominate in the future unless they start working on their HTML5 support soon.

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Rjazz117
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The already are, Jeff.

MS made its own mini-Internet just to test IE:

Microsoft creates mini internet to reliably test and improve Internet Explorer
http://www.extremetech.com/extreme/11854....

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“To compel a man to subsidize with his taxes the propagation of ideas which he disbelieves and abhors is sinful and tyrannical.” Thomas Jefferson

Asimov
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Opera. Still.

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It's justifiably immoral to deal morally with an immoral entity.
If you trade based on what other people say, you will lose money. Especially what I say. I won't be held responsible. Festina lente.
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Nothing makes me happier than advertisers that *think* their ads are being seen when they are not. Last straw for me was when Google decided to dump ages old boolean logic support

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Uwe
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The hosts file is your friend and it works works with any browser. smiley

-Uwe-

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“Whenever the legislators endeavor to take away and destroy the property of the people, or to reduce them to slavery under arbitrary power, they put themselves into a state of war with the people, who are thereupon absolved from any further obedience.” - John Locke
Genesis
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The hosts file blocks ALL access to the site in question.

The .tpl file blocks only third party calls (e.g. embeds.) If you type in "www.google.com", it still works.

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I don't care if it makes sense -- only if it makes money. -- Me
Bank (n): See scam, fraud and theft. Eat a bankster -- they're low-carb.
What part of "shall not be infringed" was unclear?
Ckaminski
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Isn't this something we FF users have had for years with NoScript and Greasemonkey?

As an aside, I lost a lot of respect for Adblock + when they decided that some ads were good for me.
Uwe
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KD wrote..
The hosts file blocks ALL access to the site in question.

http://72.14.204.102/ smiley

-Uwe-

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“Whenever the legislators endeavor to take away and destroy the property of the people, or to reduce them to slavery under arbitrary power, they put themselves into a state of war with the people, who are thereupon absolved from any further obedience.” - John Locke

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